MARTOGG MOMENT #8

Make the Switch

In this week's Martogg Moment, Sally discusses the growing shift towards being conscious consumers who consider more than just the price. It's more important than ever for brands to address packaging as the expectations of consumers are changing.

New research has demonstrated a significant increase in shoppers wanting to purchase ethically and sustainably produced products.

However, while the consumer is evolving, there is still a limited number of brands with products on the shelf using recycled content in their packaging.

In conjunction, there is an awareness and education gap regarding the importance of purchasing sustainable options like recycled content to drive the circular economy.

Brands that demonstrate sustainability in their products/packaging have an opportunity to win and maintain consumer loyalty.

So, make the switch today and be the choice for your shoppers tomorrow 🥇